At that time, Nike in adidas eqt China responded to South reporters that "The purpose is to further promote the long-term procurement integration strategies and streamline the supply chain.".In fact, Adidas did not deny the correspondence between shutting down the factory and the rising costs, and it seems that there doesn't exist any conflict between "global resource integration" and "rising costs".

Recalling the long-term history of sporting goods manufacturing industry, Adidas, Nike and other multinational sports clothing brands has been always choosing the way "Where the cost is low, there is the wayIn the beginning, they established producing bases in European America which is regarded as the birthplace of brands. To take the example of Nike, adidas sneakers for the sake of saving costs, it built its own overseas production line in Japan as a start. In the later few years, Japanese Yen had been constantly rising as well as the labor costs, which made Nike's adidas running shoes producing costs upper and upper and upper.

On the other hand, they are facing the consumer market pressure. "Especially Adidas, as the first class sponsor for the Olympic Games, originally this year's London Olympics brings the inertia boom season of consumption, but European and American market demands downturned , wishful thinking is difficult to be fired." Normal 7.8 Å false false falseThe latest news revealed that Adidas, which ranks the second in sporting goods companies adidas neo in global market would close its only factory in Suzhou in domestic market.

In 1975, Nike's producing lines in Japan were transferred to the relatively low-labor -costs places in Korea and Taiwan. In the 1980 s, and for the same reason, Nike's main producing lines were transferred to Fujian and Guangdong. In recent years, with the rising of Chinese labor costs, it targets at the lower labor costs in Southeast Asia.The apparel industry independent analysts Liao Jierong thought that from the transaction structure of stakeholders, this "fickle" of Nike and Adidas was normal.

Adidas officials confirmed this message to reporters yesterday, but it stressed that Adidas still have over 300 cooperation industries in China, the shutting down will not influence the production, closing factories is based on the adidas nmd womens consideration of the strategy of re-integrate global resources.Nevertheless, business market is still inevitable to associate this action with the phenomenon that domestic manufacturing labor costs rises sharply, recruitment is difficult.

However, in the eyes of some observers who focus on the transformation and upgrading on domestic intensive manufacturing industry, most of the "baits" in China which attracts these "migratory birds" are based on the cheap labor, and this situation will sooner or later change with the development of national economy and living standard.According to the reply of Adidas headquarters, "To close the factory is for the re-integration of global resources".